Skip to content
The product

What do you get with Flake?

One solution with everything you need.

Why Flake?

One solution. Everything you need. Nothing you don't.

Running a sauna should not require three different systems, an IT consultant and a helpdesk queue. Flake brings everything together – website, booking, payment, heater control and access control – in one solution you manage from one screen.

Your customers book on their own, pay on their own and arrive at an open, warm sauna – without you having to do anything. You get the money in the bank and a full overview in your dashboard, whether you are at work, at home or on holiday.

We set you up, help you get going and are available when you need us. Most are up and running within a few days.

Bathing ladder from a wooden jetty down into the sea at sunset – a typical location for a self-service sauna
Close-up of interlocking metal gears
Built to succeed

The right pieces, put together for you

Flake is built around the pieces that actually move a sauna business forward. Website, booking, payment, automation and administration – each piece is designed to work perfectly on its own, and even better together.

You do not have to stitch together solutions from different vendors or worry that something does not talk to something else. We have solved that for you.

We develop Flake with one thought in mind: that you as an owner succeed. That means we listen to feedback, build what you actually need and continuously improve the product.

Get started

What do I need to get started?

You don't need much. Get in touch even if you don't have everything in place – we are happy to help you along the way.

A company or association

An organisation number is all we need. Sole proprietorships, limited companies, clubs and associations are all welcome.

A domain

Use a domain you already own, or let us help you set up a new one.

One or more saunas

One sauna is enough. You can add more at any time – with no extra setup.

Equipment for heater and access

Optional

Compatible equipment for heater control and a smart lock. Not required to get started – can be added later.

Flake suits every type of sauna

Whether you have a wood-fired heater with a padlock on the door or five modern saunas with electric heaters and smart locks

* Get in touch before you invest in equipment for heater control and access control, so we can confirm that it is compatible with Flake.

Core components

The essentials, in place from day one

Your own website

Get a complete website with booking, content editing and SEO optimisation.

  • Responsive design for mobile and desktop
  • Integrated booking system
  • Content editing and CMS
  • SEO-optimised for search engines
  • Your own domain
Screenshot of a sauna's own website in Flake, with photos and a booking button

Complete booking system

Simple, clear administration that handles everything from drop-in and private bookings to events.

  • Drop-in, private and events
  • Automatic availability checks
  • Flexible pricing
  • Series and recurring bookings
  • Automatic confirmations and reminders
Screenshot of the booking overview in Flake with bookings spread across the day

Easy payments

Receive payments directly via Vipps, card and other popular payment methods. The money goes straight to you.

  • Card, Vipps, Apple Pay and Google Pay (and more)
  • All payments go directly to you
  • Refunds and cancellations
  • Discount codes, gift cards and season passes
Screenshot of the payment overview in Flake with Vipps and card payments
Automation and control

The sauna runs itself

Smart heater control

Full control over the sauna heater with automatic heating, temperature control and remote operation.

  • Automatic heating before bookings
  • Temperature control and monitoring
  • Manual override when needed
  • Alerts on faults or deviations
  • Bookings adapted to the heat in the sauna
Screenshot of heater control in Flake with current temperature and heating time

Access control

Seamless access for your customers with automatic door locking, codes and full access logging.

  • Automatic door opening for bookings
  • Code management
  • Remote control of the door lock
  • Access history
  • Manual and digital locks
Screenshot of access control in Flake with door status and access codes
Business management

Full overview, always

Admin dashboard

A clear control panel that gives you full control over every aspect of your sauna business.

  • Real-time overview of bookings
  • Finance and sales statistics
  • Customer management and register
  • System and device settings
  • Quick access to all features
Screenshot of the Flake dashboard with today's bookings and status per sauna

Detailed statistics

Get full insight into your business with comprehensive reports and analytics.

  • Revenue and booking statistics
  • Website traffic
  • Product and service sales
  • Data export for further analysis
Screenshot of booking statistics in Flake showing development over time

Customer register

A complete overview of all your customers with detailed history and preferences.

  • Complete customer profiles
  • Booking and purchase history
  • Tags and notes
  • Membership and voucher overview
Screenshot of the customer register in Flake with customer history

Self-service for customers

Your customers log into their own page to see bookings, memberships and retrieve door codes - fully self-service.

  • View and manage their own bookings
  • Overview of memberships and punch cards
  • Retrieve door codes for upcoming bookings
  • Needs no follow-up from you
Why choose Flake?

Built with you in mind

All-in-one solution

Website, booking, payment, heater control and more - all in one place.

No setup cost

Get started without large investments. You only pay a small percentage of your revenue.

No lock-in period

Full freedom to cancel whenever you want. We believe our product sells itself.

Personal support

Get help from real people who understand your business.

A product in continuous development

We are constantly working to improve Flake and add new features. As a customer you automatically get access to every improvement at no extra cost. We welcome suggestions for new features that could make your everyday life even easier.

All features

Everything that's included

Website

Website

A website with booking and visitor analytics built in. You control all the content and images.

Live temperature on your website

Show live temperatures for your saunas on your website. If the heater is already warm, customers can book close to the start time.

Built for mobile

Your website is built for mobile. It is fast and easy to use, and your customers can book straight from their phone. Around 85% of all bookings come from mobile.

Your brand

Your website is made to be yours. You customise images, logo and text so it looks like your own site. The Flake brand is not visible.

Content editing

Edit the content on your website. Swap out images and text. Everything is tailored to you and your brand.

SEO

Your website is optimised for search engines. We have put in everything Google needs to find you – but you write the content and keep it up to date.

Blog

Your website has a blog. Write about saunas, health, wellbeing or whatever you like. The blog is yours.

Contact form

Your customers can reach you through a contact form on your website. You get an email whenever someone sends you a message.

Multiple languages

Your website is built to support multiple languages. Today we offer Norwegian and English, and can add more languages as needed.

Website traffic and statistics

Website traffic and statistics built in. See how many people visit your website, where they come from and how long they stay.

Booking

Drop-in and private

Let customers choose between drop-in and/or private bookings.

Events

Host events outside regular bookings – a course, an aufguss session or an all-day happening.

Calendar

A simple, clear calendar showing all bookings and availability.

Schedule

Create a schedule for your saunas. Set up times for drop-in and/or private bookings. Each sauna can have its own schedule and prices.

Recurring bookings

Create a series for recurring bookings, or for periods when the sauna is closed.

Choose how far ahead customers can book

Set a limit on how far in advance bookings can be made.

Move, delete and change bookings

Move, delete and change bookings on behalf of your customers.

Self-service for customers

Your customers get their own login page where they can see bookings, memberships and punch cards, and retrieve door codes - fully self-service.

Payments and sales

Vipps, PayPal, Visa, Mastercard

Let your customers pay with Vipps, PayPal, Visa, Mastercard and more. It is built into the system and the money goes straight to you.

Payment links

Send payment links with custom prices to your customers. They can pay with Vipps, PayPal, Visa, Mastercard and more.

Gift cards

Sell gift cards and let customers pay with them. Create them for both private and drop-in bookings.

Memberships

Offer memberships to your customers, as a subscription or a single period. You decide the price, type and duration – day, week, month or year.

Punch cards

With punch cards your customers buy punches that give them a reduced price on bookings. You decide the price and number of punches.

Discounts and coupons

Create discounts and coupons for your customers. They can use them when booking on your website.

Add-on products

Sell add-on products such as towels, drinks or access to shower and toilet facilities as part of the booking.

Prices

Set prices for drop-in and private bookings. Prices can differ for each sauna and for each hour.

Money straight to you

Every transaction goes directly to you. We invoice you for our service afterwards, so you never wait for your money.

Refunds

Refund all or part of the amount – for a single item or the whole order.

Automation

Heater control

Override the heater manually, switch it on or off, or set it to auto. Set the temperature and duration.

Door control

Open the door from anywhere. Set it to a mode or just open it quickly.

Temperature history

See temperature history and statistics for the heater – when it was on and off, for how long, and at what temperature.

Door history

See a history of the door opening and closing, and who did it.

Heating time

Set the heating time for the heater and the temperature it should reach. Configured per heater.

Automatic alerts

Get alerted when the heater goes offline, the door is left open, the temperature is too high or low, or when you get a new booking or sell a particular product.

Door codes

Create door codes for your customers or cleaning staff. A code can be valid for a set period or indefinitely.

Automated emails

We email your customers with information about bookings, payments, refunds and more. The emails are sent from your own domain.

Automated SMS

We text your customers with information about their booking and codes (add-on).

Email templates

Customise the automated emails with any extra information you want.

Administration

Multiple saunas

Have as many saunas as you like – any combination of automated and manual.

Admin dashboard

Everything you need to manage your sauna. See statistics, bookings, customers, heater, door and much more.

Statistics

See statistics on bookings, revenue, booking types and much more.

Customer register

See all your customers and their bookings, purchases and history.

Administrators

Have as many administrators as you like. No limits.

Order overview

See all your orders and what has and has not been paid. See what has been refunded and which items were bought.

Search customers, orders, coupons and more

Global search to find customers, orders, coupons and more. Search by name, email, phone number and more to find what you are looking for.

With Flake

No lock-in period

There is no lock-in period with Flake. You can cancel whenever you want. Of course we want you to be happy, and we will do everything we can to make sure you are.

No setup cost

It costs nothing to get started with Flake. You pay a percentage of your revenue. We want you to succeed, and a low barrier to getting started matters to us.

All-in-one solution

Flake is an all-in-one solution with website, booking and administration.

Support

We are here for you and happy to answer questions. We reply as fast as we can and help you with whatever you need.

We succeed together

We do everything we can to help you succeed, and are always happy to talk about your needs or ideas for new features and improvements.

Ready to get started?

Get in touch for a no-obligation conversation about how Flake can help you run a more efficient and profitable sauna.

Book a free demo